Playtex has always stood for comfort, confidence, and real support, but after years without a major refresh, the brand was losing relevance with today’s consumer. My team led the creative repositioning to modernize Playtex for a new generation, building on its legacy while reimagining how it shows up across every touchpoint.

Credits

Art Director:

Maya Kagan

Creative Director:

Maya Kagan

Graphic Designer:

Maya Kagan

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