Pat McGrath’s first makeup launch needed to feel less like a product release and more like a cultural happening. As one of the most influential makeup artists of our time - celebrated for her fearless use of color, experimental textures, and transformative vision - her debut collection had to live up to the magnitude of her artistry. It wasn’t just another product drop, it was the moment the industry had been waiting for.

Credits

Art Director:

Maya Kagan

Creative Director:

Maya Kagan

Graphic Designer:

Maya Kagan

More from Maya Kagan

At Last

Art Director, Creative Director, Graphic Designer

SMEARGOLD

Art Director, Creative Director, Graphic Designer

Extra with a Side of Extra

Art Director, Creative Director, Graphic Designer