Social Media Content
Led concept development, talent direction, and post-production for a Meta-partnered campaign launching Sincerely Yours skincare at Sephora, American Dream Mall. Pitched creative strategy to Meta's Director of Creator Partnerships and brand stakeholders, directed on-camera talent (including medical expert), and delivered a suite of social-first videos spanning interview, UGC, and BTS styles.
Social Media Content
Led concept development, talent direction, and post-production for a Meta-partnered campaign launching Sincerely Yours skincare at Sephora, American Dream Mall. Pitched creative strategy to Meta's Director of Creator Partnerships and brand stakeholders, directed on-camera talent (including medical expert), and delivered a suite of social-first videos spanning interview, UGC, and BTS styles.