N!CK'S

Swedish better-for-you brand Nick’s needed a packaging system that could keep up with its rapid U.S. expansion. We created a bold, flavor-forward design inspired by Scandinavian landscapes and Nick’s playful personality. The refreshed look brought charm, clarity, and craveable photography to the freezer aisle—rolling out to 3,500+ stores and supporting a $100M Series C.

Credits

Art Director:

Taylor Smith

Designer:

Taylor Smith

Packaging Designer:

Taylor Smith

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