Sprouts.com

Brand refresh for a national grocer. I led design direction for a flexible, market-inspired system—including a custom hand-drawn typeface, hand-drawn accents, and fresh textures—that helped Sprouts feel more tactile, local, and alive.

Credits

Art Director:

Taylor Smith

Graphic Designer:

TP

Taylor Penton

Graphic Designer:

KT

Kristy Toyoda

More from Taylor Smith

Nick's Ice Cream ∙ U.S. Brand Launch

Art Director, Designer, Packaging Designer

Donutful ∙ Packaging Design

Packaging Designer

Sprouts ∙ Brand Identity

Art Director