Bedfully

I created a brand deck for Bedfully to help revamp their identity into a cohesive, playful, and bold voice that blends wellness with sleep technology. Through a strategic brand audit, competitive research, and audience insights, I redefined their positioning to feel more human, vibrant, and future-focused. I developed a refreshed brand voice that’s both witty and wellness-driven, crafted messaging frameworks, and collaborated on visual direction to reflect a modern, tech-savvy sleep brand.

Credits

Creative Strategist:

Sofia Lieblein

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