Developed the creative strategy for Lonehouse, a vintage resale brand rooted in nostalgia, timeless design, and thoughtful curation. The goal was to build a cohesive brand voice and visual direction that honored craftsmanship, storytelling, and the warmth of personal connection. Key deliverables: Refined brand positioning Voice and tone guidelines: elegant, warm, and story-driven Brand voice breakdown Creative direction to unify digital and physical touch points

Credits

Creative Strategist:

Sofia Lieblein

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