310babii, an emerging artist with a distinct sound and growing fanbase, approached my creative studio for a comprehensive roll-out strategy leading into his debut album, "Nights and Weekends." Starting with creating artwork for hit singles like "Soak City" and "Soak City Remix" already gaining traction, featuring platinum artists like Tyga, Blueface, Ohgeesy, Bluebucks Clan, and Mustard, we knew we had a solid foundation to build upon throughout the campaign.