Two clients sought branding for their food truck, “A Truck Called Noodles” (ATC Noodles), inspired by hip-hop culture and “A Tribe Called Quest.” They aimed to break the food truck mold, offering high-quality meals at affordable prices, steering away from the stereotypes of cheap fast food or overpriced gourmet trucks. My role was to craft a fun, quality brand identity that embodied their story and values.