Expert Level Eye Care
Credits
Expert Level Eye Care
Campaign · 3 Credits
As Bausch + Lomb expanded into the skincare category, we led the creative launch of LUMIFY Eye Illuminations, a dermatologist- and ophthalmologist-tested line focused on the delicate eye area. Inspired by the proven science of LUMIFY eye drops, the line introduced a micellar cleanser, lash + brow serum, and brightening eye cream tailored for sensitive skin.