vitaminwater: City Flavors

City Flavors was a multi-day activation and live event celebrating the unique flavors, artists, and culture of New York City. Over four days, a city-wide scavenger hunt led to a high-energy concert finale at 99 Scott in Brooklyn featuring live performances, local food vendors, and immersive branded experiences. My role was to develop a cohesive visual identity system that unified the scavenger hunt, event, and digital promotion under a single recognizable look and feel.