I served as Creative Director and Lead Photographer for a boutique wine bar’s debut jewelry collection. Collaborating with the brand owner, I developed a creative strategy and editorial visual identity to drive awareness for the social launch. By bridging hospitality with high-end product storytelling, I delivered a sophisticated asset suite that positioned the jewelry as a natural extension of the brand's luxury aesthetic, successfully fueling engagement for the product rollout.

Credits

Creative Director:

Malcolm Johnson

Photographer:

Malcolm Johnson

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