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Branded Content

Delta Airlines x Essence Festival

DL  Avatar

Delta Air Lines

Captured the initial touchpoint of the Delta passenger journey at MSY International Airport. The focus was on documenting the premium hospitality and "southern welcome" provided to festival-bound travelers. Then transitioned to the Ernest N. Morial Convention Center to document Delta’s massive brand footprint during the Essence Festival. This phase required capturing the scale of the activation while maintaining an intimate look at consumer engagement.