Campaign
“Hollister Men’s Fall ’24 Campaign – As Concept Designer and Creative Director, I developed the seasonal vision through curated moodboards, color inspiration, styling direction, and key trend categories. The campaign merges American and European sportswear, drawing inspiration from ’90s vintage and iconic athletes like David Beckham.”
Campaign
“Hollister Men’s Fall ’24 Campaign – As Concept Designer and Creative Director, I developed the seasonal vision through curated moodboards, color inspiration, styling direction, and key trend categories. The campaign merges American and European sportswear, drawing inspiration from ’90s vintage and iconic athletes like David Beckham.”