Branded Content
Aspiration Paid Media
Aspiration gave me a chance to flex my marketing chops for a bigger purpose. The app lets users plant trees with every purchase in an effort to fight climate change. I worked closely with the team at Headlight to create performance-driven creative that hit both the heart and the minds of the audience, show them the emotional impact of their actions and communicate the tangible benefits of joining the neo bank.
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:format(webp)/creative-work-portfolio-project-files/290580/ffa123b0b83f43688311b33b04258115.jpg)
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:format(webp)/avatars/116fa056-36bb-48b9-b57e-3822132afb1c.jpeg "LW Avatar")
Branded Content
Aspiration Paid Media
Aspiration gave me a chance to flex my marketing chops for a bigger purpose. The app lets users plant trees with every purchase in an effort to fight climate change. I worked closely with the team at Headlight to create performance-driven creative that hit both the heart and the minds of the audience, show them the emotional impact of their actions and communicate the tangible benefits of joining the neo bank.