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Campaign
RARE BEAUTY – Rare Acts
For my second project with Rare Beauty, I led the creative for an interactive Instagram filter that aligned with their #RareActs campaign for Mental Health Awareness Month. Using Meta Spark, I built a random card generator that prompted users to complete positive acts of kindness. The filter supported Rare Beauty’s mission to reduce stigma around mental health while deepening community engagement through playful, branded interaction.
:format(webp)/avatars/E0436B33-9416-4304-BEC2-050F2360D11A.jpg "JJ Avatar")
:no_upscale():format(webp)/creative-work-portfolio-project-files/234407/280111e2898d4825aad08deeedd13a20.mp4)
:no_upscale():format(webp)/creative-work-portfolio-project-files/233955/b0a7b8c7d9d1466b9c18e0643c643f1c.mp4)
:format(webp)/creative-work-portfolio-project-files/267622/8f6a996833684179a15b1c5b0858af25.png)
:format(webp)/avatars/E0436B33-9416-4304-BEC2-050F2360D11A.jpg "JJ Avatar")
Campaign
RARE BEAUTY – Rare Acts
For my second project with Rare Beauty, I led the creative for an interactive Instagram filter that aligned with their #RareActs campaign for Mental Health Awareness Month. Using Meta Spark, I built a random card generator that prompted users to complete positive acts of kindness. The filter supported Rare Beauty’s mission to reduce stigma around mental health while deepening community engagement through playful, branded interaction.