As a personal project, I developed a series of visual concepts, AR effects, and immersive activations inspired by Beyoncé’s Cowboy Carter. From placing the teaser billboard in any environment to a full-scale pre-show carnival concept, each piece reimagines how fans engage with the album. These creative tech-driven experiences extend the world of Cowboy Carter beyond music and into everyday spaces.

Credits

Animator:

Jourdan Johnson

Art Director:

Jourdan Johnson

Graphic Designer:

Jourdan Johnson

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