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Personal Project
BEYONCE – Cowboy Carter
As a personal project, I developed a series of visual concepts, AR effects, and immersive activations inspired by Beyoncé’s Cowboy Carter. From placing the teaser billboard in any environment to a full-scale pre-show carnival concept, each piece reimagines how fans engage with the album. These creative tech-driven experiences extend the world of Cowboy Carter beyond music and into everyday spaces.
:format(webp)/avatars/E0436B33-9416-4304-BEC2-050F2360D11A.jpg "JJ Avatar")
:format(webp)/creative-work-portfolio-project-files/233934/71de66651f0440f09bc10245d0407a64.png)
:no_upscale():format(webp)/creative-work-portfolio-project-files/233956/b41467168f04458c8db0392257728a94.mp4)
:format(webp)/creative-work-portfolio-project-files/268696/3b2e1a0e6a4c47c585a992d1516dcde1.jpg)
:format(webp)/avatars/E0436B33-9416-4304-BEC2-050F2360D11A.jpg "JJ Avatar")
Personal Project
BEYONCE – Cowboy Carter
As a personal project, I developed a series of visual concepts, AR effects, and immersive activations inspired by Beyoncé’s Cowboy Carter. From placing the teaser billboard in any environment to a full-scale pre-show carnival concept, each piece reimagines how fans engage with the album. These creative tech-driven experiences extend the world of Cowboy Carter beyond music and into everyday spaces.