IBOTTA – Make It Rain

As Art Director for this project with ROSE Digital, I led the design of Make It Rain, an XR marketing activation for Ibotta. The WebAR experience invited users to catch falling virtual cash to earn rewards, driving both new sign-ups and continued engagement. The campaign also featured a TikTok effect with the corresponding experiential pop-up with Instagrammable moments, bringing the AR concept into the real world for a fully integrated brand experience. Timeline: January – April 2024