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Campaign
IBOTTA – Make It Rain
As Art Director for this project with ROSE Digital, I led the design of Make It Rain, an XR marketing activation for Ibotta. The WebAR experience invited users to catch falling virtual cash to earn rewards, driving both new sign-ups and continued engagement. The campaign also featured a TikTok effect with the corresponding experiential pop-up with Instagrammable moments, bringing the AR concept into the real world for a fully integrated brand experience. Timeline: January – April 2024
:format(webp)/avatars/E0436B33-9416-4304-BEC2-050F2360D11A.jpg "JJ Avatar")
:no_upscale():format(webp)/creative-work-portfolio-project-files/233985/04ac0152b6cc4e30a3f819d42f038fb6.mp4)
:format(webp)/creative-work-portfolio-project-files/234405/fd630f71b0f54128af84bc2f1c55b5fe.png)
:no_upscale():format(webp)/creative-work-portfolio-project-files/234407/280111e2898d4825aad08deeedd13a20.mp4)
:format(webp)/avatars/E0436B33-9416-4304-BEC2-050F2360D11A.jpg "JJ Avatar")
Campaign
IBOTTA – Make It Rain
As Art Director for this project with ROSE Digital, I led the design of Make It Rain, an XR marketing activation for Ibotta. The WebAR experience invited users to catch falling virtual cash to earn rewards, driving both new sign-ups and continued engagement. The campaign also featured a TikTok effect with the corresponding experiential pop-up with Instagrammable moments, bringing the AR concept into the real world for a fully integrated brand experience. Timeline: January – April 2024