Campaign
Campaign | Our Flow Is Forever
YouTube Music launched the FIFTYDEEP Music Class of 2024, a multi-generational grants program that amplifies and supports Black artists, songwriters, and producers in the Hip Hop space. I had the opportunity to define look & feel for this international campaign across social, digital, and out-of-home — static & motion. This global cohort campaign was seen from the U.S. to Brazil, to the UK, Nigeria, South Africa and beyond.
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:format(webp)/avatars/75F0EC83-8AC6-476A-A2B9-FB3136D99129.jpg "JF Avatar")
Campaign
Campaign | Our Flow Is Forever
YouTube Music launched the FIFTYDEEP Music Class of 2024, a multi-generational grants program that amplifies and supports Black artists, songwriters, and producers in the Hip Hop space. I had the opportunity to define look & feel for this international campaign across social, digital, and out-of-home — static & motion. This global cohort campaign was seen from the U.S. to Brazil, to the UK, Nigeria, South Africa and beyond.