Campaign | TALES on BET

How do you distinctly promote a scripted drama where the characters change in every episode? How about limiting the color palette to uncharacteristically vibrant colors that push against the dark themes of the series, and representing each episode with an iconic object that hints at the subject matter? At least that’s how we solved it in the BET Brand Creative department, for the second season of Tales. In a show known for its twists and turns, why not go for the unexpected?