ILO is a conceptual yogurt brand that celebrates flavors and packaging innovation. Currently there is not an on-the-go Greek yogurt on the market, so I considered what I would like to see on the shelves of the corner store while coming home from a yoga class. The visual identity combines a Greek style typeface for the logo and a simpler sans serif supporting font. The brand uses organic shapes and colors to illustrate the softness and creaminess of the yogurt, and the simplicity of the fruits.