Yardsale is a concept app that is a homebase for hosting sales-- yard sales, garage sales, estate sales, record sales-- anything you might post a printed ad for on a streetlight near you. It has a vibrant, playful color scheme and imperfect icons to engage a young audience excited to find sales near them. The visual identity is youthful, simple, yet design-forward. It reflects the experimental, polished, vibrant fashion community of San Francisco.