Le Théâtre de Buly

Le Théâtre de Buly reimagines Buly 1803’s heritage through the artistry of Parisian marionette theatre, bringing the brand’s ethos to life: “One foot in the future, one foot in the past.” The campaign transforms the store into an immersive experience, building off a rich narrative with touchpoints including a pop-up magazine ad, an invitation flyer, an in-store marionette show projection, an in-store installation, and Instagram posts.