Buttz | Summer Campaign

For the summer campaign of Buttz, a young shapewear brand, we designed a series of playful and cheeky animations. The focus was on fun and humor: tongue-in-cheek visuals that highlight the elasticity and comfort of the underwear in unexpected ways. We used generative AI combined with digital animation techniques to create a set of short loops that capture the brand’s unconventional tone. The assets ran across social media and were featured on the website.