BET Networks

“Sign The Lens” at the 2025 BET Awards was a red carpet video experience that captured 85 participants, including Kevin Hart, Ciara, and Tyler Perry. Each guest signed the camera lens, turning a quick interaction into a personal, shareable moment. Designed for social platforms, the content amplified the show’s energy. Final signed lens panels were delivered to BET as a physical archive celebrating the 25th anniversary.

Credits

Creative Producer:

Aaron Ricketts

Director:

Aaron Ricketts

Director's Assistant:

Jamier Burden

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