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Campaign
For Hat Club’s collaboration with Armani White, Aaron Ricketts helped develop a unified photo and video campaign inspired by Philadelphia’s Chinatown. He led still photography on location, capturing clean product details and expressive portraits while working alongside the video team to ensure visual consistency. In parallel, he contributed to a short-form AI-enhanced video, using Adobe Firefly and select third-party models to create custom assets and VFX integrated with live-action footage.
+1 Private Creative
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Campaign
For Hat Club’s collaboration with Armani White, Aaron Ricketts helped develop a unified photo and video campaign inspired by Philadelphia’s Chinatown. He led still photography on location, capturing clean product details and expressive portraits while working alongside the video team to ensure visual consistency. In parallel, he contributed to a short-form AI-enhanced video, using Adobe Firefly and select third-party models to create custom assets and VFX integrated with live-action footage.
+1 Private Creative