Commercial

CTV | Sapporo

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Sapporo

For Sapporo, David Siciliano developed a holiday CTV ad that matched their photo campaign while reframing the typical beer spot. Instead of just showing beer at a party, we centered the story around the host—the interesting, unexpected type who serves Sapporo. The ad follows a witty, slightly wacky group of friends at a stylish holiday gathering, positioning Sapporo as the beer of choice for those who bring a little something different to the table.