Leslie's

For Leslie’s Pool Supply, David Siciliano developed a lighthearted “us vs. them” CTV ad featuring a jealous DIY neighbor peeking over the fence at a perfectly maintained pool. Instead of calling out competitors directly, the ad used humor and contrast to show how effortless pool care can be with Leslie’s. Clean, clever, and brand-safe, the spot framed Leslie’s as the obvious choice—without ever getting negative.

Credits

Creative Director:

David Siciliano

Director:

David Siciliano

Executive Producer:

David Siciliano

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