CTV | Leslie's Pool Supply

For Leslie’s Pool Supply, David Siciliano developed a lighthearted “us vs. them” CTV ad featuring a jealous DIY neighbor peeking over the fence at a perfectly maintained pool. Instead of calling out competitors directly, the ad used humor and contrast to show how effortless pool care can be with Leslie’s. Clean, clever, and brand-safe, the spot framed Leslie’s as the obvious choice—without ever getting negative.