CTV | ecoATM

ecoATM needed to explain a tricky value prop: the longer you wait, the less your phone is worth. David Siciliano developed a concept that visually showed time passing and value dropping—making the message clear without feeling technical. The ad ends with a simple, actionable solution: bring your phone to ecoATM at the grocery store and trade it in today. The result was a concept that made a complex idea feel obvious—and urgent.