Ekonika

Rebranding for Ekonika, footwear and accessories chain. The brand metaphor—a river—reflects Ekonika’s adaptability and steady evolution. Like a river, the brand adjusts to its surroundings while maintaining its direction. Following fashion branding principles, typography takes center stage in the new identity. With a conservative central axis and refreshed spacing, the typography achieves a contemporary and dynamic appearance.

Credits

Graphic Designer:

Ksenia Zaynasheva

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