I had the privilege of directing a series of films for PUMA Football, showcasing some of the world’s greatest soccer players: Marco Reus, Antoine Griezmann, Luis Suárez, Sergio Agüero, and Romelu Lukaku. The campaign launched PUMA’s innovative HACKED boot line, emphasizing the boots’ unique glitch-inspired texture. This striking design “glitched” its way into the scenes, creating surreal effects and unexpected situations, perfectly tailored to each player’s personality and style.