:os angeles based non-profit esteem corps uses their lifestyle brand boss angeles to empower communities through gang-intervention and resource allocation. They needed a brand identity. So i designed one centered on brand values and LA (native) cultural aesthetic. The use of paisley, and the subsequent relationship between them, emphasizes the need for gang unity: a pillar of the non-profit's ethos.

Credits

Art Director:

Treyvon Washington

Graphic Designer:

Treyvon Washington

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