Watts is the Motherland (Brand + Identity for LA Metro)

Tasked by la metro to develop an identity for programming that looks to celebrate the history of los angeles through the city watts: known to many as the "motherland". This programming is intended to highlight the annexation of watts as a moment that became the genesis of la black native culture, with many black folks coming to the area via the historic 103rd street watts station. Each asset serves as ephemera for the programming.