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Branding
TEDŌ is a gallery bridging traditional Japanese craftsmanship with modern art. The identity centers on the meaning of "way of the hands" (手道), blending heritage with contemporary expression. A fluid wordmark references calligraphic stroke pressure, while a dynamic system of overlapping circles, drawn from the cultural meaning of the “ō”, adds depth and motion, reflecting how tradition continues to evolve.
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Branding
TEDŌ is a gallery bridging traditional Japanese craftsmanship with modern art. The identity centers on the meaning of "way of the hands" (手道), blending heritage with contemporary expression. A fluid wordmark references calligraphic stroke pressure, while a dynamic system of overlapping circles, drawn from the cultural meaning of the “ō”, adds depth and motion, reflecting how tradition continues to evolve.