For Fleur du Mal, we created ongoing social content across a six-month partnership. Each delivery gave us room to build a different visual story around the pieces. We developed the creative together, with Yuliya modeling and creating the reels while Tim photographed the work on film and digital. The content appeared across Yuliya’s channels, Fleur du Mal’s own pages, and the brand’s site, with several reels reaching millions of views.