VERO: Smokey Bear Edition Launch

We produced the full VERO x Smokey Bear Campfire Edition launch, shot on location in Telluride, Colorado with the Telluride Wranglers. The campaign included product photography, lifestyle imagery, and a cinematic brand film for ecommerce, social, ads, and print. Ex Litore led concept, art direction, production, and post. A historic western location and authentic styling created a cinematic sense of place, carried through to ad and marketing design.