Campaign
Understood - Be the reason
The "Be the reason" campaign focused on a child’s perspective of trying to convince her parents that her learning and thinking differences are real. Messaging encouraged these parents to believe that their child’s challenges are real, and to be the reason they thrive in life.
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:format(webp)/avatars/3a55a188-002e-43ec-891f-9bf6d0b91f0a.jpeg "BN Avatar")
Campaign
Understood - Be the reason
The "Be the reason" campaign focused on a child’s perspective of trying to convince her parents that her learning and thinking differences are real. Messaging encouraged these parents to believe that their child’s challenges are real, and to be the reason they thrive in life.