Commercial

The Joy Factory Product Glamor Ads

The project called for a series of 5 micro-budget commercials, shot in-house by me, over the course of a 10-hour shoot. As such, I didn’t have much time with each product and needed to blow through lighting setups very quickly, but in spite of those obstacles, I believe I produced a high-quality product! I focused heavily on color grading and editing to really expand what I could do with the raw footage in-service to the company’s vision to glamorize the products