CLEANSED — Brand Commercial

Brand commercial for Cleansed, an organic juice cleanse company based in New York City. Oversaw the full creative vision across a 15-person production, ensuring the look, feel, and storytelling aligned with the brand. The spot followed a couple, one struggling to juice at home, the other effortlessly enjoying her Cleansed delivery, using contrast and humor to communicate the brand's ease and lifestyle appeal across multiple set pieces.