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Branding
A conceptual tea brand exploring bold color, expressive typography, and a scalable packaging system. Each blend uses a distinct palette while organic shapes and a hand-drawn logotype create a joyful, giftable feel. The project extends into a branded unboxing experience, positioning tea as a lifestyle product and showcasing cohesive branding.
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:format(webp)/creative-work-portfolio-project-files/315405/c79cdd3bb9ae4a85a1bff95e56f45f47.png)
:format(webp)/creative-work-portfolio-project-files/315405/b4d669a54b084f4ab7ab333dca141ba3.png)
Branding
A conceptual tea brand exploring bold color, expressive typography, and a scalable packaging system. Each blend uses a distinct palette while organic shapes and a hand-drawn logotype create a joyful, giftable feel. The project extends into a branded unboxing experience, positioning tea as a lifestyle product and showcasing cohesive branding.