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Campaign

PETA: 𝘛𝘩𝘦𝘳𝘦’𝘴 𝘴𝘰 𝘮𝘶𝘤𝘩 𝘳𝘪𝘨𝘩𝘵 𝘢𝘣𝘰𝘶𝘵 𝘺𝘰𝘶, 𝘴𝘰 𝘸𝘩𝘢𝘵’𝘴 𝘸𝘳𝘰𝘯𝘨 𝘸𝘪𝘵𝘩 𝘺𝘰𝘶?

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PETA

Concept + Creative Direction + Talent Partnered with PETA to bring a bold, disruptive vegan awareness campaign to life. Messaging centered around cultural identity and ethical eating.