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Product Design

PLAYOFFS - Air Jordan XIII

Historically accurate, historically lethal. Designed by Tinker Hatfield. Camera aspects: - Utilize macro lenses - Experiment with lighting different surfaces; rubber, leather, holographic plastic, suede - "car commercial" cinematography to accentuate lines, stitching and structure - filmed for vertical Edit aspects: - Incorporate footage/audio where Michael Jordan actually wore this AJ13 silhouette, including his MVP Award presentation - Utilize datamoshing, pixel-sorting