LACOSTE | Twisting The Legacy

With "The Elegant Move of Twisting the Legacy," Lacoste's Creative Director Louise Trotter celebrates the brand's past and present. The collection reimagines key heritage emblems through upcycling, blending vintage and new elements. In Brazil, rapper MD Chefe, with his song “Rei Lacoste,” showcases the versatility and elegance of the collection in photos taken at a São Paulo country club.