Jumio ICP Campaign

As Creative Strategist for Jumio’s first Industry-Specific (ICP) campaign launch, I led creative direction, messaging development, landing page experience and digital ad design for the Financial Services vertical across North America. The campaign aimed to position Jumio as the trusted leader in AI-powered identity verification—addressing key challenges around compliance, fraud prevention, and digital onboarding for banks, fintechs, credit unions, and insurance providers.