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Social Media Content
Team USA Shop x LA28
I led creative content strategy and social execution for Team USA Shop and LA28, supporting their merchandising and storytelling initiatives around major sporting moments leading into the Los Angeles 2028 Summer Games. A key milestone included owning the launch of Team USA Shop’s social media channels in 2022, timed ahead of the Winter Olympics, to drive awareness, engagement, and retail conversions.
:format(webp)/avatars/65b8b81f-3f35-4d68-9722-7e40bca82c32.jpeg "TB Avatar")
:format(webp)/avatars/65b8b81f-3f35-4d68-9722-7e40bca82c32.jpeg "TB Avatar")
Social Media Content
Team USA Shop x LA28
I led creative content strategy and social execution for Team USA Shop and LA28, supporting their merchandising and storytelling initiatives around major sporting moments leading into the Los Angeles 2028 Summer Games. A key milestone included owning the launch of Team USA Shop’s social media channels in 2022, timed ahead of the Winter Olympics, to drive awareness, engagement, and retail conversions.