UNCLE WAFFLES for PURPLE – Paris Editorial Campaign

Full-service production and creative direction for Purple Brand’s feature campaign with artist UW, shot in Paris at the iconic Grand Appartement Rive Gauche in Hotel Lutetia. This project explored themes of luxury intimacy, expressive femininity, and modern rebellion — styled through the lens of Purple’s core identity: edge, elegance, and cultural fluency. Executed with an elite cross-continental team from New York to Paris.