OVO Sound

Creative direction and photography for PARTYNEXTDOOR’s “P4” album press rollout, spotlighted as the lead visual. This visual moment anchored the P4 campaign — capturing the artist in a modern, regal light that reflects the sonic evolution of the album. A blend of mood-driven lighting, deliberate styling, and a confident yet restrained presence was used to frame PARTYNEXTDOOR as both a veteran and a visionary of contemporary R&B. Executed in collaboration with OVO Sound

Credits

Photographer:

RICO YEN

Producer:

RICO YEN

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