OVO Sound

Creative direction and photography for PARTYNEXTDOOR’s “P4” album press rollout, spotlighted as the lead visual. This visual moment anchored the P4 campaign — capturing the artist in a modern, regal light that reflects the sonic evolution of the album. A blend of mood-driven lighting, deliberate styling, and a confident yet restrained presence was used to frame PARTYNEXTDOOR as both a veteran and a visionary of contemporary R&B. Executed in collaboration with OVO Sound

Credits

Photographer:

RICO YEN

Producer:

RICO YEN

More from RICO YEN

PARTYNEXTDOOR – “P4” Album Press

Photographer, Producer

PnB Rock – “Need Somebody” Single Cover

Photographer

Rob49 – Cover Story for Deeds Magazine (Issue 001)

Photographer, Producer