Making Personal Finance Feel Less Intimidating

Financial products can be overwhelming, so I developed a Fortune Teller-inspired campaign that turned a routine account review into something approachable, engaging, and memorable. By comparing the process to a psychic reading, the campaign helped members uncover opportunities to save money and improve their financial health. The concept came to life across digital, social, web, and in-branch channels, helping over 5,000 members while driving strong engagement and refinance activity.