Turning a Cocktail Menu Into Part of the Experience

A seasonal cocktail menu should do more than list drinks. For this project, I combined illustration, typography, and themed design elements to create a holiday menu that felt like an extension of the guest experience. Every detail, from the layout to the custom graphics, was designed to capture the season while staying true to the brand. The final piece helped transform a simple menu into a memorable touchpoint guests wanted to pick up and explore.