Making Financial Literacy Fun for the Next Generation

When a credit union reimagined its youth savings program, I led a full brand refresh focused on making financial literacy engaging for kids ages 5–12. Using playful illustration, mascot-driven storytelling, and rewards-based learning, I created a cohesive experience across print, digital, events, and in-branch materials. The program increased engagement by 10% quarterly while saving the organization over $30,000 annually.